3/7/08
The 3 P’s can get your house SOLD!
 | By David Hahn Read more of David's posts |
So, what are the 3 P’s? Well, the first P and most important one, is price. Today’s real estate market is not the same as it was from 2003 until 2006, so you have to get that out of your mind. It’s hard to do when an appraiser says your house was worth $100,000 more two years ago, but really an appraisal is only good for less than 6 months. With homes selling, coming on the market, or being foreclosed on everyday in certain areas, your comparable’s are always changing. Proper pricing is a science, not an art!
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Promotion is KEY! The National Association of Realtors says that 80% of today’s home buyers start the search first by using the Internet! As an agent, the print media is a great source to use for our name or branding, but it doesn't reach the consumer in Ohio looking to purchase on Hilton Head. This is one of the main reasons why we spend thousands of dollars each year advertising on websites like, www.HiltonHead,com, www.Bluffton.com, www.locale.com, www.HiltonHead360.com, www.SeaPinesRealEstate.com, and promoting our own website at www.LowCountryPreview.com. The same should apply for an agent in your area!
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First impressions are the lasting ones, that’s why Presentation is the last P we will be discussing. What’s the first thing someone looks at while looking at an ad? The picture! As a professional agent, I strive in getting the best pictures I can for each one of our listings. Nobody wants to look at a tree blocking the house, or yourself standing in front of a mirror taking the picture. The ad’s description is also very important, and shouldn't be written up as, ” Nice house in a quite neighborhood”. What about the features, views, and memories the house has provided.
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As a seller if you follow my advice on the three P’s, you will see results! I know our clients have seen them year after year, and in a slow market we still managed to close over $23 million in real estate transactions! After last years achievements, our sales total is over $230 million with the Sea Pines Real Estate Co.
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